Moscow, 1937 by Karl Schlogel

Author:Karl Schlogel [Schlogel, Karl]
Language: eng
Format: epub
ISBN: 9780745683607
Publisher: Wiley
Published: 2013-10-16T00:00:00+00:00

Figure 20.1 Advertisement for sausages in the Guide to the City of Moscow

‘None of this would be worth mentioning were it not for the fact that these advertising images came from a country that had just witnessed the most terrible famine in its entire history.’

Advertising had become an independent branch of commerce; its forms were highly diversified: illuminated signs, running captions, designer lighting for window displays, showcases and posters. Between 1935 and 1941 a special state agency, Torgreklama, had responsibility for advertising.4 In spring 1936 the benefits of neon advertisements were debated in the People’s Commissariat for Internal Trade. The officials were still utterly transfixed by what they had seen on their travels in New York and Paris.5 None of this would be worth mentioning were it not for the fact that these advertising images came from a country that had just witnessed the most terrible famine in its entire history and from a city where in early 1937 hundreds of thousands of people were forced daily to go in search of the most basic necessities of life.

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